Due to the high cost-of-living pressures facing many households, many are still actively trying to reduce their electricity usage, despite seeing a decrease (73%, 76% in 2024). Renters are the most likely to reduce their usage and bills (75%).
Half of the respondents would be interested in tariffs with significantly lower daytime electricity costs and higher peak charges (50%, 49% in 2024). Younger people (aged 18 to 34) and renters are the most likely to shift to a daytime tariff (57% and 51%). Shifting is appealing to households that could, or do already use most of their electricity outside of peak hours/at times of minimum demand.
Awareness of peak demand and minimum demand issues is steadily increasing (73%, 72% in 2024, and 52%, up from 50% respectively). The greatest incentives for households to help manage peak and minimum demand times are providing personal benefits (e.g. incentives), time-of-use tariffs, and automated solutions. Most participants are open to solutions to help manage peak and minimum demand, with only 14% of respondents saying nothing would make them change when they use electricity.
Converting to an all-electric property is another way households could save on energy bills, and for households with a mains gas supply. This year, only 16% have seriously considered removing their gas appliances and switching to electricity only (a decrease from 21% in 2024).
Household energy usage
