Amidst rising cost-of-living, more households are now actively trying to reduce their electricity usage (75%, up from 71% last year). However, this is still lower than previous results.
Nearly fifty per cent (47%) of respondents were interested (very likely or quite likely) in tariffs with significantly lower daytime electricity costs and higher peak charges. Younger people (aged 18 to 34) are the most likely to shift to a daytime tariff. Over a quarter (27%) of respondents who said they were likely to move to such a tariff indicated that they already use more electricity during the day compared to the evening peak hours. The main barrier for those who are unlikely to shift is the difficulty in shifting electricity usage away from the evening to the daytime. Among households with gas supply, 46% have thought about fully converting to electricity, but only 14% have seriously considered it.
Declared awareness of peak demand is much higher than declared awareness of minimum demand. The majority of respondents were open to solutions to help manage peak and minimum demand, with only 15% of respondents saying nothing would make them change when they use electricity.
To encourage respondents to make changes to their electricity usage to help manage peak and minimum demand, knowledge of the personal benefits to them (52%) and electricity tariffs such as time of use tariffs (47%) were most popular. Automated solutions that run at preferred times of day (e.g. hot water systems, EV charging) were third most selected (34%), with younger respondents more encouraged by this option (39% of 18-34 year olds compared to 26% of 55+).
Household energy usage
