Due to the high cost-of-living pressures facing many households, many are actively trying to reduce their electricity usage (76%). This is a consistent finding across demographics, including renters and homeowners.
Half of households would consider moving to a daytime usage tariff if it offered significantly lower costs (53%, vs 50% in 2025). Younger people (aged 18 to 34) are the most likely to shift to a daytime tariff (58%). Shifting is appealing to households that could or do already use most of their electricity outside of peak hours or at times of minimum demand.
Awareness of peak demand and minimum demand have remained stable (72%, vs 73% in 2025, and 53% vs 52% in 2025, respectively). The greatest incentives for households to help manage peak and minimum demand times continue to be providing personal benefits (e.g. incentives), time-of-use tariffs, and automated solutions. Most participants are open to solutions to help manage peak and minimum demand, with only 13% of respondents saying nothing would make them change when they use electricity.
This year, the proportion of households with gas who have seriously considered converting to electricity only has increased (22%, vs 16% in 2025), as has the proportion who have thought about it in general (27%, vs 22% in 2025).
Household energy usage
